You have a blog up and running and finally had the courage to hit the publish button…
… and all you hear is crickets.
No one seems to find your blog and to read your thoroughly written blog posts.
You feel disheartened and ask yourself what you’ve done wrong.
First things first you’ve done nothing wrong!
It’s totally normal.
Blogging isn’t the same as it used to be 7 to 8 years ago.
When I started my first blog back in 2013 I didn’t have to do anything and people naturally stumbled across my first blog, started to comment on my posts, and to follow my blog.
In 2016 as I started my 3rd blog it was already different. I heard the same crickets you are hearing now, too.
Since 2016 I’,m constantly learning about the new ways of blogging.
What’s working and what’s not.
In this post, I’m going to share with you my knowledge about how to get traffic to your new blog in 2021.
TABLE OF CONTENT
- Have an attractive website
- Solve a problem
- Give value
- Write high-quality posts
- Have catchy headlines
- Be consistent
- Paid Ads
- Google Seo
- Social media (Facebook, Instagram, Twitter)
HOW TO DRIVE TRAFFIC TO YOUR NEW BLOG
As mentioned earlier blogging has changed a lot within the last couple of years.
While 10 years ago it was ok to write about personal stuff only and people followed naturally out of curiosity, today it’s completely different.
With the information overflow, we are all surrounded by no one really cares or is interested just to read what you are up to.
Unless you are a big influencer like the Kardashians or another well-known celebrity.
So how to get people to notice your blog?
1.HAVE AN ATTRACTIVE WEBSITE
Make sure that your website looks attractive.
If you are a non-techy person and want to do it yourself just like me, Divi will be your best friend when it comes to website design.
I personally started out with 2 free WordPress themes (that both looked horrible), then purchased Avada and went finally for Divi and stuck with it since 2018.
It’s easily customizable and you can make gorgeous looking websites in a twinkling of an eye.
It’s a paid theme which means you have to invest upfront a bit but in my opinion totally worth it and the best you can get.
Besides the design, it’s also important to have a website that is optimized.
- be mobile friendly
- have a quick loading time
- have proper redirects
- have a user-friendly site architecture
- clear message what your site is all about and who it’s for
- and have social share buttons on each page
2. SOLVE A PROBLEM
Your blog posts should not only look pretty and attractive but should also solve a problem.
It should solve a specific problem for the people you want to serve.
You have to understand their problems and know where they’re coming from and what they need.
The best way is to blog about a topic where you are an expert in.
Your blog should align with your bigger purpose in life and have a link to your core values.
It’s also important that you are passionate about the topics you are writing about.
What problems are you solving with your blog?
How is your blog post helping your audience?
Are you a yoga teacher and want to educate women on how they can have more balance in their lives with yoga?
Or are you a nutritionist passionate about cooking and want to educate busy people on how they can make quick and healthy meals?
Take a few moments to really think about it and write blog posts that solve a specific problem for your ideal reader.
3. FREE GIFTS
Who doesn’t love gifts, right?
So why not create one for the people you care about?
Remember that the purpose of your business is to provide value for your ideal readers.
Create a free gift for your audience.
Something they’ll value and can benefit from.
They’ll be more likely to share it with their friends or on their preferred social media platform if you give them something valuable they love for FREE.
4. WRITE HIGH-QUALITY POSTS
Take your time to research and to write high-quality blog posts.
You’ll make a difference in the blogging world when your posts are more in-depth and when it’s not just some random shallow fluff.
There are some opinions circulating around the web that the blog posts should be short and sweet and around 500 words long.
This might have been the case a few years ago but today it’s not valid anymore.
Especially when you want to be found organically, means without paid advertisement for example through Google.
In this case, you have to use another strategy.
In order to rank high in Google you need to have longer, high-quality blog posts that are currently around at least 2000 words per blog post.
Use Grammarly to check your spelling and to avoid typos.
It has a free and a paid version.
In my opinion, it’s enough to go for the free option.
5. HAVE CATCHY HEADLINES
Have good headlines and your audience will be more interested in reading your post.
Use catchy headlines to attract your ideal reader.
BUT don’t use the “clickbait” technique.
Clickbait is untruthful exaggerated headlines as: “Try this and become a millionaire in just 1 week.” or something like this.
Their purpose is just to grab the attention and to generate click-throughs to the site.
You don’t want to do that. You want your headline to be true to your content and you want to be honest with your audience.
Your headline should be attractive and honest.
A very helpful tool you can use to generate catchy headlines is the Headline Analyzer from Coschedule.
They have a paid plan but you can also use their free option to test out different headlines, to see which one is working best for you.
I have the free version and I’m totally fine with it for now.
Once you put in your headline this tool will give you a score.
Make sure to test and tweak various headlines until you have a score of 70 or above.
6. BE CONSISTENT
Be honest with yourself and determine how often you are able to write and to publish a new blog post.
If it’s every two weeks that’s fine, if it’s once per week or even two or three times a week that’s even better.
The more content you have out there the better people can find you through your blog posts.
Be consistent with your posting schedule.
Don’t post for a month every week and then skip posting for two months or something like that.
This will hurt your credibility for example in Google’s eyes.
Within the first 12 months, your blog is still considered a new blog and you want to make sure that you’ll be consistent in posting high-quality articles related to the problem of your ideal audience.
7. PAID ADVERTISEMENT
If you want to have traffic or make money with your blog you always have to keep in mind:
You either have to invest a lot of time to make it work or money.
In most cases, you have to invest in both constantly.
One strategy for more traffic is to pay for advertisements.
This basically means that you are paying Google or a social media platform money for an ad for your blog to generate click-throughs to your site.
Click-throughs = people are clicking to your site = more visitors to your blog aka blog traffic.
In my personal opinion as a new blogger, you don’t need to pay for advertisements.
There are way better options to get organic which means free traffic to your site.
8. GOOGLE SEO
Google, for example, is a great way to get free traffic to your blog.
However, due to a large number of blogs out there, it’s not easy to rank high in Google as a new blogger.
In fact, it takes about 3-6 months to see any results related to your blog on Google.
This means within the first few months people won’t find your posts via Google.
And if your blog is in a larger niche like the food niche it’ll be not easy to rank on the first few pages at all unless you become a master in Google SEO.
SEO = search engine optimization
- using keywords in your blog posts your target audience is looking for
- a good meta description for each of your posts
- a long-tailed keyword as your slug
- high-quality backlinks to your pages
- interlinking your articles and many many more
I personally am not a master in SEO yet because there are better and quicker ways to get traffic to your new blog.
What I’d however recommend is to use the free plugin called Yoast.
You install it on your blog and this plugin will help you to craft SEO optimized blog posts without giving you a lot of headaches.
9. SOCIAL MEDIA
Ok, now we come to my favorite!
Besides Google, you have a bunch of other options to get free traffic to your blog.
You can use social media platforms:
Facebook, Pinterest, Instagram and Twitter to drive traffic to your blog very easily.
I’d suggest to pick one of those and to run with it until you are a master of your chosen platform.
Than and only than move on to the next.
If you are focusing on all at once you won’t master any of those.
My number one and all-time favorite for driving free traffic to my blog through social media is Pinterest.
What is Pinterest?
Pinterest is a free social media platform founded in March 2010.
It is designed as a visual search engine to help people find inspiring ideas to plan and improve their lives.
It’s not meant for socializing, but to find an idea and then to get out and put it into action.
Pinterest has 442 million active users each month globally.
The leading country with the largest Pinterest audience is the USA with 97,22million people.
The majority of Pinterest users are millennial women between the age of 18 – 49 years.
The company is valued at over $12.3 billion.
Unlike any other social media platform out there, with Pinterest, you don’t need thousands of followers to get traffic to your website.
With Pinterest, you can have free traffic to your site from the beginning.
This means you don’t have to pay money for advertisement, you don’t need tons of followers and you don’t have to wait several months until you can be found by your audience.
But there is more to Pinterest than that:
With Pinterest, you can directly talk to your audience through your powerful headlines on your self designed pins.
You have to pin consistently though to be successful on Pinterest.
By consistently I mean several times every day.
If that sounds too much you can also use a Pinterest-approved scheduler that will do the pinning for you.
You can collaborate with other bloggers on group boards right from the beginning and use Tailwind as part of your traffic strategy.
Your content can be seen by thousands of people instantly.
WHAT IS TAILWIND
Tailwind is a Pinterest and Instagram scheduler.
It’s approved by Pinterest as being their official partner.
This means you don’t get banned or something by using Tailwind.
It’s completely fine to use it as a way to schedule your pins.
Tailwind and Pinterest are really good pals so to speak.
With Tailwind you don’t have to pin manually each and every day.
Tailwind will do the work for you.
You schedule your pins and this amazing app will post your pins at optimized times to the boards you assign them to beforehand.
This means it will automatically post them at the best times your audience is most likely online.
Yes, Tailwind knows more than we do.
So you don’t have to twist and tweak, pin during the night and stuff like that you can just set it up and it will do it for you!
Besides scheduling your pins for you with Tailwind you can also join the so-called Tailwind tribes.
They are similar to Pinterest group boards with the difference that you see all the data you need regarding your pins.
Data like the performance of your pins, how many people saved it, and how many click-throughs you got to your site through the pin.
By using tailwind tribes your pins can be shared and distributed at no time by hundreds and thousands of people.
I’ve written an entire post on how to use Tailwind tribes to increase your traffic.
Many of the people won’t only save your pin to their boards, but actually, also click through to your blog which means that you get free traffic to your site.
And I’m not kidding you.
I launched this blog in the middle of April 2018 and joined Tailwind in May 2018.
This is how it affected the growth of my Pinterest account.
My first pin went viral with over 5k saves and more than 400 clickthroughs to my site just after 6 weeks of launching this blog!
I accredit the success to the creation of the viral pin and to tailwind.
Tailwind does cost money. It’s $15/month or $120/year if you choose their annual plus plan option.
I’ve personally gone directly for the annual plus plan.
Join my free Pinterest Training and learn how to grow your online business with Pinterest.