How to grow an online business  free training


Learn in this FREE training how to grow your online business with Pinterest.

This post contains affiliate links. For detailed information read the disclosure policy

You have a Pinterest account and you are wondering how to set up your profile the right way?

The tips I’m sharing with you in this article helped me to increase my reach and get natural followers on Pinterest without using any shady tactics or paid ads.

In case you don’t have a Pinterest account yet, check out the Ultimate beginner’s guide to Pinterest first and then come back to this post again.

After reading this post you’ll exactly know how to set up Pinterest boards the right way where Pinterest wants to share your content, and people want to follow your account.

Learn how to set up Pinterest boards the right way people want to follow via #pinterestips #bloggingforbeginners #pinterestmarketing #bloggingtips #lillaliptak


  • Board aesthetics
  • Pin aesthetics
  • Relevant pins
  • Keyworded boards
  • Good content


The overall aesthetics of your Pinterest profile does matter.

Whether you brand your personal boards by creating board covers or not is up to you.

I’d suggest having branded board covers for your personal boards on Pinterest.

The reason for this is to establish a cohesive look and feel of your brand online.

You can use your brand colors and fonts to create the covers.

Example of my branded boards from my business account:

Learn how to set up Pinterest boards the right way people want to follow via #pinterestips #bloggingforbeginners #pinterestmarketing #bloggingtips #lillaliptak

It also appears more tidied up and less cluttered compared to unbranded boards.

Example of my unbranded boards from my personal account:

Learn how to set up Pinterest boards the right way people want to follow via #pinterestips #bloggingforbeginners #pinterestmarketing #bloggingtips #lillaliptak

You can create board covers very easily by using Picmonkey or Canva.

Picmonkey has more design possibilities than Canva does.

You can try Picmonkey for 7 days for free here.

Canva on the other side has also a free version you can use to create simple designs.

The size of the board covers I’m using right now is 300px x 300px.

But keep in mind that Pinterest is changing up things every now and then.

The sizes of the board covers may change, too.


Just like the board aesthetics matter, even more, do the aesthetics of your pins matter to attract people who want to save and click through to your website.

Use also for the pin aesthetics your brand design (brand colors and fonts) to transfer a unified overall feel of your brand.

You can buy premade templates here, in case you don’t enjoy creating them by yourself or create them yourself with Canva or Picmonkey. 

Example from one of my branded pins:

Learn how to set up Pinterest boards the right way people want to follow via #pinterestips #bloggingforbeginners #pinterestmarketing #bloggingtips #lillaliptak

Example of a pin that is not cohesive with my brand:

Learn how to set up Pinterest boards the right way people want to follow via #pinterestips #bloggingforbeginners #pinterestmarketing #bloggingtips #lillaliptak

Figure out your colors and your style to be different from others.

For more tips on how to create amazing pins check out free the viral pin guide here.


Make sure to create and add to your board’s relevant pins only.

Relevant to your audience, to the topics you write about, and to the products you want to sell.

It makes no sense to have tons of beautiful pins on your profile when it has nothing to do with your business.

To know which topics are relevant for your profile you need to know a little bit about your target audience.

  • What are they looking for?
  • What do they struggle with?
  • Which problems do they want to solve?
  • How can you help them solve that problem?

Once you have some reference points you can use the Pinterest search bar to get the right keywords for your post and for your pin.

Learn how to set up Pinterest boards the right way people want to follow via #pinterestips #bloggingforbeginners #pinterestmarketing #bloggingtips #lillaliptak

The search bar on Pinterest is smart and very similar to the Google search bar.

You just need to type in one word and you’ll get suggestions related to that word.

For example:

I typed in productivity and got the suggestions:

productivity tips, productivity quotes, productivity planner

These are the words people are searching for the most on Pinterest when it comes to productivity.

You want to make sure that you write something and create pins people are actually searching for otherwise you are just wasting your time and no one is going to read your content.


Next, to relevant pins, you also want to make sure to create keyworded boards.

For this purpose again you can use the smart search bar from Pinterest and type in words related to the content you want to pin on your boards.

Pinterest will autosuggest you relevant words for your searched term.

Learn how to set up Pinterest boards the right way people want to follow via #pinterestips #bloggingforbeginners #pinterestmarketing #bloggingtips #lillaliptak

In my example, I use productivity and could even use productivity hacks.

Because hacks are one thing Pinterest suggests to me.

What you can do now is to see how many boards with the title productivity hacks exist already on Pinterest.

If there are 30+ boards with this title it’s a pretty high chance that it’s a highly searched term worth making a board for.

Why it’s a good idea to have longer keywords (not only one word) is because if you have a board called productivity hacks and pins on it also called productivity hacks it’s a higher chance that Pinterest shows your pins to someone who is looking for productivity hacks compared to another pin from someone else who hasn’t used those keywords in their descriptions.


Besides keyworded boards and pins make sure to create high-quality, helpful, good content.

Have honest, but click-worthy titles on your pins which lead to the content the pinner are looking for.

Headline Analyzer is a great tool (available as free and paid version) to see how well your headlines are doing in terms of clickability.

It’s the same with pinning pins from other people. Click through the website and see what the pin is all about.

Sometimes the pins are either stolen or hacked and lead to a spammy site or the content doesn’t exist anymore.

Both are penalized by Pinterest. Pinterest will show your pins less to other people if you pin those types of pins to your account.

The number one goal of Pinterest is to make the user happy by finding the content they are looking for.

Make sure you create and pin only high-quality pins that lead to high quality, helpful content.

I’d also suggest going through your profile every few months and double-check the pins.

The internet world is moving so fast, it’s possible that the site the pin is leading to doesn’t exist anymore.

The more dead pins you have the more it harms your Pinterest profile.


Join my free Pinterest Training and learn how to grow your online business with Pinterest.