With 6 years into blogging and 4 blogs so far I made some mistakes along the way.
Blogging for me started as a pure passion project and turned into my online business.
You might be blogging for a while as well and are looking for a way to turn it into a business or you want to start right off the bat with a money making blog.
Either way, this post will help you avoid the mistakes I’ve done and save you, the most important good we all have which is our time.
In this post, I share with you the 7 things not to do when you want to start a money-making blog.
TABLE OF CONTENT
- Free site
- Not investing
- Treating the blog as a hobby
- Being me focused
- Ignoring Pinterest
- Giving up too soon
- Trying to please everyone
THE 7 THINGS NOT TO DO WHEN YOU WANT TO START A MONEY MAKING BLOG AKA ONLINE BUSINESS
The mistake number one you should avoid is starting with a free WordPress site.
I’ll be very upfront and honest with you when it comes to this one.
The free WordPress sites are plain ugly no matter what you are doing.
You simply can’t make them look pretty.
They look like from the 1990s very outdated and don’t reflect our Zeitgeist anymore.
You also can’t customize them well.
People won’t take you seriously with a free blog as your business website.
It was ok to use them 10 years ago because it wasn’t that much available back then.
Today it’s totally different, you have soo many possibilities.
Save 1 Starbucks coffee each month and invest it into a proper site instead of starting or continuing on your free site.
2. NOT INVESTING
The second mistake I’ve done in the past and see many people doing is not investing in their business.
Blogging for the sake of blogging is one story but blogging as a business is a whole other thing.
Today I love to invest in myself and in my business.
I’ve heard somewhere a great quote which sums it up well and therefore I want to share it with you:
“Blogs don’t make money, businesses do.”
Please keep that in mind.
You want to treat your blog as a business right from the beginning and not as a hobby.
In order to do so, you HAVE to invest.
You can’t expect to make money when you aren’t ready to spend money.
By investing in your business I mean investing in a proper website, a good email service provider, relevant courses for the stage you are at in your journey.
If you want to be successful in your business, investing will never stop.
The investments will grow in accordance with your revenue.
With growth comes different tools you need and the more you make the more expenses you’ll have.
Learn to establish an entrepreneur mindset.
3.TREATING THE BLOG AS A HOBBY
Publishing a post here and there won’t bring you anywhere.
Like with any other business you need to have clarity, focus and be consistent to make your business work.
It won’t magically work by itself.
You are responsible for making it work by doing the work.
Each and every single day tackling one task after the other to get your baby rolling.
It’s not about writing when you feel like writing, but more about knowing your why and having a deep desire to move forward each and every single day.
Treat your blog as your business and not as your hobby otherwise it will just stay a hobby.
4.BEING ME FOCUSED
Another mistake many bloggers do is making their blog about themselves and not about the reader.
Now, this post is of course also resulting from the fact that I made mistakes in my past.
However, I learned my lessons and wouldn’t need to share it with anyone and could just take what I’ve learned and moved on.
But the purpose of this post is to help you.
So you don’t have to make the same mistakes and have more time to focus on what’s bringing you closer to your goal instead.
This post is about you not about me.
A typical me focused post would be a post about what I’ve done today. But honestly who cares?
People only care about you if they know you.
Someone being the first time on your blog doesn’t care about you. They are only there to get the information they’re looking for.
So make sure to make your content about the reader and not about yourself.
Ignoring the power of Pinterest is another huge mistake most bloggers and online businesses do.
Simply because they don’t know about the power of Pinterest.
I myself was blown away about the possibilities you can have as a blogger / online business owner through Pinterest.
If you don’t know anything about Pinterest yet (other than pinning beautiful pins to your boards) I highly recommend to check out the free Ultimate beginner’s guide to Pinterest.
With Pinterest, you can transform your whole blog, get tons of traffic to your posts and a large engaged following quickly.
You just have to know the game.
6.GIVING UP TO SOON
Another mistake most bloggers / online biz owners do is giving up too soon.
A business usually takes about 2 years to get started.
You probably heard about success stories where others make a 6 figure income in the second year of their blog / online business.
These cases exist, but it’s not the standard. These are the rare exceptions.
Most bloggers and online business owners don’t earn a dime for months.
I’ve even heard from a blogger who is 2 years into blogging and trying to monetize really hard and she hasn’t earned anything for the entire 2 years.
Therefore most bloggers give up.
Blogging and in general running an online business is not a get rich quick thing.
You have to view it as a marathon.
It’s not about hustling yourself to burnout and then give up on your dreams.
Be strategic, have a plan, learn and grow and make wise decisions and take action every single day.
Whenever you fail or make a mistake take it to learn from it stand up and move on.
Take care of yourself and have a balance in your life while you are building your business.
6.TRYING TO PLEASE EVERYONE
Not excluding anyone and trying to please everyone is the perfect recipe for being vanilla.
Nothing against the taste vanilla, but being vanilla in business is something completely different.
You don’t want to blend in and be vanilla in your business.
Instead, you want to stand out and have a clear picture of who you are talking to.
You don’t have to please everyone and it’s not necessary to be liked by everyone.
In fact, it’s not even possible. So why trying so hard to do so?
Learn to love yourself the way you are, be confident with who you are, know you want to talk to and let the rest go.
There will be someone else is taking care of them.
Someone who is on their wavelength.
You don’t have to be everybody’s darling.
All tools I recommend and mention in this post at a glance:
- The domain is the site where you can purchase a domain for as little as around 10$ per year. I purchased my domain together with my hosting.
- Siteground is the hosting company I’m currently using. You can host your website for as little as $3.95 /month.
- Convertkit is THE email marketing tool you need to build your email list.
Want to learn more about blogging/ building your online business?
You might be also interested in how to drive traffic to your new blog.