You have a blog up and running and finally had the courage to hit the publish button…
… and all you hear is crickets.
No one seems to find your blog and to read your thoroughly written blog posts.
You feel disenchanted and ask yourself what you’ve done wrong.
First things first you’ve done nothing wrong!
It’s totally normal.
Blogging isn’t the same as it used to be 5 to 6 years ago.
When I started my first blog back in 2013 I didn’t have to do anything and people naturally started to comment on my posts and to follow my blog.
It was different from my 3rd blog which I started in 2016.
In 2016 I heard the same crickets you are hearing now, too.
Since 2016 I learned a thing or two about the new ways of blogging. What’s working and what’s not.
In this post, I’m going to share with you my knowledge about how to get traffic to your new blog in 2020.
TABLE OF CONTENT
- Have an attractive website
- Solve a problem
- Give value
- Write high-quality posts
- Have catchy headlines
- Be consistent
- Paid Ads
- Google Seo
- Social media (Facebook, Instagram, Twitter)
HOW TO DRIVE TRAFFIC TO YOUR NEW BLOG
As mentioned earlier blogging has changed a lot within the last couple of years.
While 10 years ago it was ok to write about personal stuff only and people followed naturally out of curiosity, today it’s completely different.
With the information overflow, we are all surrounded with no one really cares or is interested just to read what you are up to.
Unless you are a big influencer like the Kardashians or a well-known celebrity.
So how to get people to notice your blog?
1.HAVE AN ATTRACTIVE WEBSITE
Make sure that your website looks attractive.
If you are a non-techy person just like me, Divi will be your best friend when it comes to website design.
It’s a paid theme and totally worth the investment.
I personally started out with 2 free WordPress themes (which both looked horrible), then purchased Avada and went finally for Divi and stuck with it.
Divi is far better than any other themes I know so far.
It’s easily customizable and you can make gorgeous looking websites in a twinkling of an eye.
It’s a paid theme which means you have to invest upfront a bit, but I think it’s totally worth it.
Your website should not only look great but be optimized as well.
- be mobile friendly
- have a quick loading time
- have proper redirects
- user-friendly site architecture
- clear message what your site is all about and who it’s for
- have social share buttons on each page
2. SOLVE A PROBLEM
Your blog posts should not only look pretty and attractive but should also solve a problem.
It should solve a specific problem for the people you want to serve and connect with.
You have to understand their problems and know where they’re coming from and what they need.
I, for example, want to empower women to get out of their soul-sucking 9 to 5 and to pursue their dreams. In particular, I want to serve them by showing how they can reach their goals and start an online business (aka a money-making blog).
Your blog should align with your bigger purpose in life and have a link to your core values.
It’s also important that you are passionate about the topics you are writing about.
What problems are you solving with your blog?
How is your blog post helping your audience?
Are you a yoga teacher and want to educate women on how they can have more balance in their lives with yoga?
Or are you a nutritionist passionate about cooking and want to educate busy people how they can make quick and healthy meals?
Take a few moments to really think about it and craft blog posts which solve a specific problem for your ideal reader.
3. FREE GIFTS
Who doesn’t love gifts, right?
So why not create one for the people you care about?
Remember to provide value for your ideal readers.
Create a free gift for your audience.
Something they’ll value and can benefit from.
They’ll be more likely to share it with their friends or on their preferred social media platform if you give them something they love for FREE.
With Picmonkey you’ll have more creative possibilities with Canva you can start on a free plan.
I personally started both as a free trial (Picmonkey isn’t offering this anymore) and have now both as a paid version.
4. WRITE HIGH-QUALITY POSTS
Take your time to research and to write high-quality blog posts.
You’ll make a difference in the blogging world when your posts are more in-depth and when it’s not just some random shallow fluff.
There are some opinions circulating around the web that the blog posts should be short and sweet and around 500 words long.
This might have been the case a few years ago but today it’s not valid anymore.
Especially when you want to be found organically, means without paid advertisement for example through google.
In this case, you have to use another strategy.
In order to rank high in google you need to have longer, high-quality blog posts which are currently around at least 2000 words.
Use Grammarly to check your spelling and to avoid typos.
It’s has a free and a paid version.
In my opinion, it’s enough to go for the free option.
5. HAVE CATCHY HEADLINES
Have good headlines and your audience will be more interested in reading your post.
Use catchy headlines to attract your ideal reader.
BUT don’t use the technique of clickbait.
Clickbait is untruthful exaggerated headlines like: “Try this and become a millionaire in just 1 week.” or something like this.
Their purpose is just to grab the attention and to generate click-throughs to the site.
You don’t want to do that. You want your headline to be true to your content and you want to be honest with your audience.
Your headline should be attractive and honest.
A very helpful tool you can use to generate catchy headlines is the Headline Analyzer from Coschedule.
They have a paid plan but you can also use their free option to test out different headlines, to see which one is working best for you.
I have the free version and I’m totally fine with it for now.
Once you put in your headline this tool will give you a score.
Make sure to test and tweak various headlines until you have a score of 70 or above.
6. BE CONSISTENT
Be honest with yourself and determine how often you are able to write and to publish a new blog post.
If it’s every two weeks that’s fine, if it’s once per week or even two or three times a week that’s even better.
The more content you have out there the better people can find you through your blog posts and give you traffic.
Be consistent with your posting schedule.
Don’t post for a month every week for one post and then skip posting for two months.
This will hurt your credibility for example in googles eyes.
Within the first 12 months, your blog is still considered a new blog and you want to make sure that you’ll be consistent in posting high-quality articles related to the problem of your ideal audience.
7. PAID ADVERTISEMENT
If you want to have traffic or make money with your blog you always have to keep in mind:
You either have to invest a lot of time to make it work or money.
In most cases, you have to invest both constantly.
One strategy for more traffic is to pay for advertisement.
This basically means that you are paying Google or a social media platform money for an ad for your blog to generate click-throughs to your site.
Click-throughs = people are clicking to your site = traffic
In my personal opinion as a newbie blogger, you don’t need to pay for advertisement.
There are way better options to get organic which means free traffic to your site.
8. GOOGLE SEO
Google, for example, is a great way to get free traffic to your blog.
However, due to a large number of blogs out there, it’s not easy to rank high in Google as a new blogger.
In fact, it takes about 3-6 months to see any results related to your blog on google.
This means within the first few months people won’t find your posts via google.
And if your blog is in a larger niche like the food it’ll be not easy to rank on the first few pages at all unless you become a master in Google SEO.
SEO = search engine optimization
- using keywords in your blog posts your target audience is looking for
- a good meta description for each of your posts
- a long-tailed keyword as your slug
- high-quality backlinks to your pages
- interlinking your articles and many many more
I personally am not a master in SEO yet because there are better ways to get traffic to your new blog quicker. (Hint: social media)
What I’d however recommend is to use the free plugin called Yoast. You install it on your blog and this plugin will help you to craft SEO optimized blog posts without giving you a lot of headaches.
9. SOCIAL MEDIA
Ok, now we come to my favorite!
Besides Google, you have a bunch of other options to get free traffic to your blog.
You can use social media platforms:
Facebook, Pinterest, Instagram and Twitter to drive traffic to your blog very easily.
I’d suggest to pick one of those and to run with it until you are a master of your chosen platform.
Than and only than move on to the next.
If you are focusing on all at once you won’t master any of those.
My number one and all-time favorite for driving free traffic to the blog through social media is Pinterest.
What is Pinterest?
Pinterest is a free social media platform founded in March 2010.
It is designed as a visual search engine to help people find inspiring ideas to plan and improve their lives.
It’s not meant for socializing, but to find an idea and then to get out and put it into action.
Pinterest has 250 million active users each month from which 50%+ is an international audience.
The majority of Pinterest users are women, however, over 50% of the new signups are men.
The company is valued at around $12.3 billion.
Unlike any other social media platform out there, with Pinterest, you don’t need thousands of followers to get traffic to your website.
With Pinterest, you can have free traffic to your site from the beginning.
Which means you don’t have to pay money for advertisement, you don’t need tons of followers and you don’t have to wait several months until you can be found by your audience.
But there is more to Pinterest than that:
With Pinterest, you can directly talk to your audience through your powerful headlines on your self designed pins.
You have to pin consistently though to be successful on Pinterest.
By consistently I mean several times every day.
If that sounds like too much you can also use a Pinterest approved scheduler which will do the pinning for you.
You can collaborate with other bloggers on group boards right from the beginning and use Tailwind as part of your traffic strategy.
Your content can be seen by thousands of people instantly.
WHAT IS TAILWIND
Tailwind is a Pinterest and Instagram scheduler.
It’s approved by Pinterest as being their official partner.
Which means you don’t get banned or something by using Tailwind. It’s completely fine to use it as a way to schedule your pins.
Tailwind and Pinterest are really good pals so to speak.
With Tailwind you don’t have to pin manually each and every day.
Tailwind will do the work for you.
You schedule your pins and this amazing app will post your pins at optimized times to the boards you assign them to.
Which means it will automatically post them at the best times your audience is most likely online.
Yes, Tailwind knows more than we do.
So you don’t have to twist and tweak, pin during the night and stuff like that you can just set it up and it will do it for you!
Besides scheduling your pins for you with Tailwind you can also join the so-called Tailwind tribes.
They are similar to Pinterest group boards with the difference that you see all the data you need regarding your pins.
Data like the performance of your pins, how many people saved it and how many clicked through you got to your site through the pin etc.
By using tailwind tribes your pins can be shared and distributed at no time by hundreds and thousands of people.
I’ve written an entire post on how to use tailwind tribes to increase your traffic.
Many of the people won’t only save your pin to their boards, but actually, also click through to your blog which means that you get free traffic to your site.
And I’m not kidding you.
I launched this blog in the middle of April 2018 and joined Tailwind in May 2018.
My first pin went viral with over 5k saves and more than 400 clickthroughs to my site just after 6 weeks of launching my blog!
I accredit the success to the creation of the viral pin and to tailwind.
Tailwind does cost money. It’s $15/month or $120/year if you choose their annual plus plan option.
I’ve personally gone directly for the annually plus plan.
All tools I recommend and mention in this post at a glance:
- Divi is the ultimate WordPress theme and visual page builder! You can create websites like mine with Divi.
- Picmonkey is the tool you need to create unique pins and free gifts for your audience. It has many design possibilities.
- Canva is another great tool to create pins and free gifts. It has fewer possibilities in terms of individual design but is very easy to learn and has a free version.
- Grammarly is the tool you need to check your grammar and typos before you hit publish on your posts. It has a paid and a free version.
- Headline Analyzer helps you to craft catchy headlines. It has a free and a paid version.
- Yoast is a plugin you install in WordPress. It helps you with basic SEO to improve your rank better in Google. I have the free version and it works totally fine!
- Tailwind is a smart scheduler for Pinterest and Instagram posts. It posts for you at optimized times. You also have access to analytics about your best and worst-performing pins and can join up to 5 tribes to share your pins.