We all want to drive more traffic to our site and succeed with Pinterest.
There are countless strategies circulating throughout the web and in various Facebook groups.
But not all those strategies really help to increase your credibility on Pinterest.
In fact, there are strategies that simply hurt your profile when you continue using them.
In this post, I share with you 8 Pinterest marketing mistakes many people are doing but actually hurt their account.
You most likely aren’t doing the last 2 of the strategies I mention here in this post, but you’ve might have heard about them as a strategy that’s why I included them in this post and explain why they don’t work.
TABLE OF CONTENT
- Pin personal things
- Pin for pin threads
- Neglecting your analytics
- Stay on crappy group boards
- Pinning without a strategy
- Being inconsistent
- Play the follow/unfollow game
- Buying followers
8 PINTEREST MARKETING MISTAKES YOU ARE PROBABLY DOING BUT HURT YOUR ACCOUNT
1. PIN PERSONAL THINGS
Your Pinterest business account is not about you, but about the people, you want to inspire and help with your work.
I’ve fallen myself into the trap and pinned a bunch of personal things to my business account when I started out with Pinterest.
I thought people will know me better when they see all facets of who I am and we can connect with each other on a deeper level.
It was a mistake.
Pinterest is not a social media platform like Instagram or Facebook.
It’s totally different and should be therefore treated differently.
I didn’t understand Pinterest at that time really well and wasn’t treating it for what it is.
Pinterest is a great marketing tool for businesses and an amazing source of inspiration for people who are looking for a solution to their problem.
You can still have besides your business account also a personal account on Pinterest.
Pin your personal pins there or onto secret boards, but don’t confuse your followers who are following your business with other things.
2. PIN FOR PIN
You might have seen threads on Facebook called pin for pin.
The idea behind this strategy is to pin someone’s pin to one of your boards and in exchange, they’ll pin your pin to one of their boards.
People do this to increase reach and engagement on their Pinterest account.
The problem with this is that you can’t control what board the person is pinning your pin onto.
If the board is not relevant to your topic at all, because the person doesn’t have a board for your pin it’ll decrease the value of your pin in the eyes of Pinterest.
Pinterest will be confused about what your pin is all about.
Let’s say you have a yoga pin and I pin it to my recipes board.
Pinterest won’t know if this is now yoga or does it have to do with recipes.
I think if it happens naturally that someone pins your pin to not a perfectly relevant board it’s not that of a big deal.
But when you participate in a random pin for pin thread chances are high that it happens often.
3. NEGLECTING YOUR ANALYTICS
Your analytics is gold for your business.
That’s where you’ll see how your pins are doing and which ones are doing best.
With tailwind, you have even access to data like the number of reshares and clickthroughs your pins received and which of your boards and pins perform best and worst.
Alone for the analytics part, it’s worth to invest in tailwind.
The more you know about your best-performing pins and boards the better you have control over your account.
You can leave group boards that aren’t doing well and focus on the ones that do well.
This strategy alone increased my reach to + 700k on Pinterest within a month.
And you can create and pin more of the high performing pins and less of those that aren’t doing great.
4. STAY ON CRAPPY GROUP BOARDS
As a newbie blogger or small business owner, it’s really hard to get your content in front of a large audience quickly.
Group boards are a great way to get more eyeballs on your content when you’re just starting out.
But sadly most of the high-quality group boards won’t take you as a contributor.
You have to probably apply hundreds of group boards until you get onto a handful of them.
In desperation, you might jump on any group board you can join, to increase your reach.
I did this in the beginning and joined really trashy group boards with the result that my pins and profile suffered from those boards.
You have to pin from those boards to your account.
Do you want those crappy looking pins on your account?
Another problem with crappy group boards is that Pinterest associates your pins with these trashy boards as well.
As a consequence, it’ll show your gorgeous pins to fewer people.
You can see how each of the group boards you are on is doing in terms of engagement rate in your tailwind analytics.
Leave all those boards quickly and only join group boards with high-quality pins and a high engagement rate.
You can use the free site called pingroupie to find relevant and high-quality group boards for your niche.
5. PINNING WITHOUT A STRATEGY
Pinning just for the sake of pinning won’t get you the results you are looking for on Pinterest.
You don’t have to pin 100s of pins per day to succeed on Pinterest.
In fact, I found it to be smarter to just pin a few relevant pins to relevant boards every day.
By relevant pins I mean:
- pins your audience is interested in
- your audience is actively looking for
- pins that are related to the business you are in
Besides pinning relevant pins it’s also important to pin your pins to relevant boards.
Pinterest stated in 2018 that the first 5 boards you pin a new pin onto are a key indicator for Pinterest what your pin is all about.
So let’s say you have a new article and a fresh pin that has sth to do with productivity and you pin it to the boards: motivation, health, productivity, personal growth, and business.
These are the indicators Pinterest receives from you related to your pin.
It doesn’t really know if this pin is more about health, motivation, business or personal growth.
On the contrary, if you pin this pin to 5 different productivity at work boards Pinterest immediately knows your pin is about productivity at work.
If someone types productivity at work into the search bar chances are higher Pinterest gives your pin as a reference.
6. BEING INCONSISTENT
Pinning a pin here and there is the slow death to your Pinterest account.
Consistency is not only the key to success in general but also your key to succeeding on Pinterest.
Pinning every day several times throughout the day is a must.
Sometimes even pinning at night is required depending on where your audience is from.
No one has time to sit in front of Pinterest and pin all day and all night long.
I did it in the first month and then signed up for tailwind.
Do it for a month and you know what I’m talking about.
It’s just too exhausting especially when you have also a family and other tasks in your business you want to do.
Tailwind is a true time saver and the best scheduling tool approved by Pinterest.
Check out tailwind 14 days for free here and get your Pinterest game rolling.
7. PLAY THE FOLLOW/UNFOLLOW GAME
This one is probably the most common and well-known strategy people use on social media to gain followers.
They start playing the follow/unfollow game.
If you don’t know what this is all about, it’s basically that someone starts following you in the hope that you are following back.
Once you are following back they unfollow you.
I know you aren’t playing this game but want to bring it up in case you come across people who unfollow you once you are following them or read somewhere to use this as a strategy.
It’s a very common strategy people use on social media especially on Instagram and Twitter.
I don’t even know where to start with this one, because in my eyes it’s so wrong on so many levels.
But not only out of personal dislike this strategy just makes no sense to me if we look at the facts and the purpose of social media.
Let it be Instagram or Pinterest the purpose of followers is to engage with the content you are sharing.
The more your followers engage with your content, the more relevant the platform, in this case, Pinterest thinks that you are a great source for good pins.
A high number of followers but low engagement on your pins just signals Pinterest that your content is not good enough.
And that no one cares about your pins.
As a consequence, Pinterest will start showing your pins to fewer people, because the number one goal of Pinterest is to keep the user happy and long on the platform.
Why should you follow someone who you don’t care about and why should someone follow you who’ll never be repinning anything from your account.
Therefore the follow/unfollow game makes no sense at all.
You don’t want to aim for a high number of followers but for a highly engaged following instead.
8. BUYING FOLLOWERS
I’m sure you don’t do this, but still, I wanted to talk about this and include it into the list of Pinterest marketing mistakes.
You might have already seen some of those accounts with a lot of followers but hardly content on the site or just crappy content.
I’ve seen it, especially on Instagram a lot of times already.
Tons of followers but a trashy profile and little or no engagement at all.
This person has probably either bought an old account from someone or might have even bought some followers.
Yes as crazy as it sounds there are actually a lot of people who sell Pinterest accounts and also people who buy them.
You don’t want to do that.
Because again it’s not about the number of followers you have but more importantly about the engagement rate.
10.000 followers and no repins at all is worse than 100 followers and a high repin rate.
Pinterest will boost those accounts who have a high engagement rate, not those who have only a high following and little or no engagement at all.
Yes, it’s impressive to see an account with a lot of followers but at the end of the day it all boils down to what those followers do with your content.
Are they saving your pins or clicking through to your site or ignore you.
All tools I recommend and mention in this post at a glance:
- Tailwind is the number one tool you need for Pinterest to schedule your pins, to see which pins and boards are doing best and worst and to know your best times to pin.
- Pingroupie is the site you need to visit to find high-quality group boards with good pins and high engagement rates measured by the number of repins.
Want to learn more about Pinterest?
Sign up for the FREE 5-day Pinterest Training here!