Pinterest can be an amazing social media platform for bringing free traffic to your website.
Not many understand or know the true power of Pinterest.
They rather focus on Facebook and Instagram and spend thousands of dollars on paid ads to drive traffic to their sites.
As a large profitable company, it’s definitely not a bad way to grow the business.
As a newbie blogger or a small online business owner, however, you probably don’t have thousands of dollars to spend each month on ads.
The good news is – you don’t have to.
There are many different ways you can drive traffic to your online business.
The social media platform, Pinterest is one of the tools you can use to increase your traffic.
In this post, you learn about 9 Pinterest marketing tips to increase traffic to your new blog.
TABLE OF CONTENT
- Have a focus
- Know your audience
- Solve a problem
- Use keywords
- Brand your profile
- Create amazing pins
- Be active on the platform
- Join group boards
- Use Tailwind
- Increase shareability
9 PINTEREST MARKETING TIPS TO INCREASE TRAFFIC TO YOUR NEW BLOG
1.HAVE A FOCUS
Having a focus seems to be key to the success of Pinterest.
From my experience niched down, accounts tend to perform better.
In an interview with Tailwind in 2018, Pinterest even confirmed my assumptions that lifestyle blogs will have a harder time on Pinterest in the future.
Pinterest is a machine and doesn’t know what your content is all about.
It can only categorize your content according to the information you assign to your pins in the form of keywords (more on this later).
In addition, Pinterest wants to show people the best content.
Let’s say someone is on Pinterest and is looking for a vegan sugarfree chocolate cake recipe and types this into the search bar.
Pinterest now has to find out whose pin is most relevant to the search.
It has the choice to show the pin from 1 niched down account who only specializes in vegan chocolate cakes or the chocolate cake pin from a lifestyle blogger who also posts about fashion, travel, home decor, beauty, etc.
What do you think whose pin Pinterest is going to pull up and show to the person who is looking for the chocolate cake?
It’s the niched down one.
Pinterest wants to keep the pinners happy and on their platform.
There is a good chance that the niched down chocolate cake account has even more things the person is currently interested in.
2. KNOW YOUR AUDIENCE
As a blogger or a small online business owner, one of your main goals should be to help your audience.
In order to do so, you have to know your readers.
This is a really tricky one because:
How should we know who they are, what they want and most importantly what they need if we probably never get the chance to talk to them in real life?
The solution here is to try to think like your audience.
Transferred to Pinterest this means, pin the stuff your audience is interested in.
Stop creating personal boards like “Mom Life” unless you are a mom blogger with the purpose to help other moms.
Besides your business account, you can have a personal account on Pinterest as well, where you can pin these sorts of things.
Or at least pin it to a secret board.
Unlike Instagram, Pinterest is not the platform to connect with your audience on a personal level.
Your personal pins can hurt your business account as it attracts followers who may not be interested in your business just in your personal pins.
This, in turn, leads to unengaged followers in the long run and hurts your Pinterest account as Pinterest is paying attention on how engaged your followers with your content are and not only how many followers you have.
3. SOLVE A PROBLEM
Use your blog content to solve a specific problem your audience has.
People are on Pinterest to get inspiration and ideas.
They are actively searching for something.
Have the answer to their question or give them the right kind of inspiration they are looking for.
May it be a simple hack how they can turn their Ikea shelf into a trunk or a healthy vegan recipe for Thanksgiving.
Depending on what your online business is about.
4. USE KEYWORDS
Incorporate keywords everywhere.
In your Pinterest name and bio, on your board descriptions, on your pins and pin description as well.
Try to avoid keyword stuffing in your bio and pin descriptions though.
Use keywords people are actually searching for.
You can see what keywords people are looking for by using the Pinterest search bar.
Simply type in a word from your niche and see what suggestions Pinterest comes up with.
5. BRAND YOUR PROFILE
Don’t be vanilla, show your personality and brand on your Pinterest profile.
Let your profile and pins stand out from the masses.
To create outstanding pins you can use Picmonkey.
It’s a paid tool but compared to Illustrator or Photoshop still very affordable and easy to use to create remarkable pins.
Don’t forget to add your website or logo to all of your pins so people can recognize you and find you.
Sometimes pins are downloaded and uploaded by someone else (which isn’t legal due to copyright infringement), but it’s still happening.
When your pins are branded with your website on it, people can trace back your content even though someone has stolen your pin.
Besides branded pins, you can also brand your personal boards on Pinterest by creating board covers.
I used the size 300 x 300 to create the board covers for my profile.
Here again, you can use Picmonkey or another tool with which you can create more simple designs called Canva.
The board covers I personally created with Canva.
It has a free and a paid version. You can check Canva out here.
5. CREATE AMAZING PINS
Learn how to create viral pins and create a lot of them.
Use high-quality images for your pins.
Pinterest recommends not using more than 4 images per pin to avoid a cluttered up look.
Add text overlays on your pins with a catchy headline to make your pins pop.
Use a clear, readable font to make your pin stand out on mobile.
Don’t mix more than 3 fonts on 1 pin.
Use Headline Analyzer to create compelling headlines for your pins.
6. BE ACTIVE
Be active and consistent on the platform.
Use it each and every single day.
Pin your stuff and also other people’s content to your boards.
Keep in mind to pin the things your ideal audience is interested in.
Pin manually and use a scheduler to find out when to pin and what to pin to your best performing boards.
7. JOIN GROUP BOARDS
Join Pinterest group boards to expand your reach on Pinterest and to drive more traffic to your website.
You don’t want to pin your content to crappy group boards.
Trash boards full of spammy pins and with low engagement will decrease your credibility in Pinterest’s eye.
Pinterest will consider you as spammy and crappy as well.
Try to get on the good boards.
Once you are added keep the rules so the engagement rate stays high.
Meaning pin also other people’s content from the board not only your stuff onto the board.
8. USE TAILWIND
Use tailwind to schedule your posts on Pinterest.
Tailwind is not only a smart scheduler telling you when to pin, what to pin and to which boards to pin.
It also has the feature of Tailwind tribes.
Tailwind tribes are similar to group boards on Pinterest with the major distinction that it has a low barrier to entry.
This means also small businesses and bloggers without a huge following can join a tribe.
Another plus point to Tailwind tribes is that it’s better monitored than group boards.
Everyone who joins a tribe has to pin other people’s pins in order to upload their own otherwise they will be kicked out from the tribe.
Chances are pretty high your pin gets repinned by someone who has a larger following on Pinterest than you do, especially when you are just starting out.
This results in a higher reach on Pinterest and probably also more traffic to your site.
Tailwind is a paid tool and costs around $15/month or $120/year.
Sign up and try Tailwind 14 days for free here!
9. INCREASE SHAREABILITY
The shareability of your pin has not only to do with your pin design but actually also with your website.
Do you make it easy for people who visit your website to share your content on social media?
Is your pin present in your posts?
I personally use the plugin called Social Warfare to share my pins.
This plugin makes it super easy to share your content from your website to all social media platforms for example through floating share buttons.
You can even customize the color of your share buttons matching your brand.
All tools I recommend and mention in this post at a glance:
- Picmonkey is an amazing tool you can use to create unique pins and images for your website. You can try out Picmonkey 7 days for free here!
- Canva is the tool you need to create simple pins. It’s the perfect tool for you if you like it easy and don’t want to experiment with unique designs.
- Headline Analyzer is the tool you need to craft catchy, click-worthy headlines for your pins and blog posts.
- Tailwind is the tool you need to grow faster and easier on Pinterest. It’s a social media marketing tool designed to help you to know what to pin, when to pin and where to pin to increase your reach on Pinterest.
- Free Pinterest eCourse learn how to create viral pins and more in the FREE 5-day Pinterest marketing eCourse.
- Pinsprout is the site you should visit to find high performing group boards to join.
- Pingroupie is very similar to Pinsprout. This site is been around for a few years already as an established source for finding high performing group boards.
- Social Warfare is the plugin you need to increase your social shareability on your website/blog.
Want to learn more about increasing your blog traffic?
Check out also this post where I share with you also other ways to drive traffic to your blog.
Sign up for the FREE 5-Day Pinterest Training!