Getting traffic to your blog/online business can be a painful experience.
You’ve got a wonderful website or blog set up and ready to make someone happy but no one seems to find their way to your site.
We’ve all been there.
A page with zero views and a social media account with zero followers.
Don’t panic you can get the page views and followers you want by implementing a few important traffic strategies in your business.
One of my favorite strategies to get free traffic to your site and to grow your following on Pinterest is by using tailwind.
TABLE OF CONTENT
- What is tailwind
- Why tailwind
- How tailwind works
- How to get started
- Scheduling with tailwind
- Smart loop
- Tailwind analytics
- Tailwind tribes
THE ULTIMATE BEGINNERS GUIDE TO TAILWIND
WHAT IS TAILWIND
Tailwind is a Pinterest approved smart scheduler.
Designed to help you schedule and pin your pins on Pinterest and your posts on Instagram.
You don’t have to pin manually several times a day every day anymore onto Pinterest.
Just set up the schedule at the beginning of each month (takes for me approx 1-2 hours) and your best-performing pins will be pinned to your best performing boards at suggested times.
Needless to say that it saves you tons of time and energy.
The time you win to work on other money-making tasks in your business instead of pinning and posting onto your social media accounts.
I like to view tailwind somewhat like my virtual assistant when it comes to Pinterest.
It’s a little helper tool with a great impact on my time management and work-life balance.
As already mentioned tailwind is going to save you tons of time.
It not only saves you time but is also helping you to know which pins to pin, to which boards, and at which times.
Tailwind communicates with Pinterest and gets all your data regarding your pins and boards directly from Pinterest.
In tailwind analytics you can see:
- your best and worst-performing pins
- your highest and lowest performing boards
- and the most suitable times to pin for a greater impact on Pinterest
These little hacks alone will help you massively increase your success on Pinterest.
No more groping in the dark and hoping a pin to go viral.
With tailwind, you can literally push your best-performing pins by pinning them onto high performing boards at suggested times and increase the chance for them to go viral.
It’s not a guarantee of course for virality.
It needs more for a pin to go viral, however, it’s a boost you can give them to increase the chance for sure.
I had 3 of my pins go viral within the first 3 months of blogging.
Two of the pins went so viral that even Tony Robbins shared them on Pinterest. (see below)
HOW TAILWIND WORKS
Tailwind is a paid scheduler.
It has different options you can use to sign up for tailwind.
The basic option is the tailwind plus plan.
This cost you $15/month or $9,99/month if you decide to purchase the annual plan.
I went directly already in 2018 for the annual plan and am still convinced that it was a good investment in my business.
After signing up for tailwind you’ll have access to your dashboard.
There you’ll see :
- weekly summary = number of repins and followers you gained during the week
- tribes = similar to Pinterest group boards, but with a lower barrier to entry. Unlike group boards in tribes, new blogs with no or little followers are welcome. More detailed information on tailwind tribes here.
- publisher = your schedule where you’ll see all your scheduled pins and drafts for Pinterest and Instagram. + you get suggested times for best times to pin and a feature called smart loop.
- insights = here you have all your analytics where you’ll see how your profile, pins, and boards perform.
HOW TO GET STARTED
First, you sign up for your free trial and install the tailwind publishing extension for chrome, safari (or whatever you are using.)
Don’t worry about how to do it.
You’ll have a question mark element in the top menu of your dashboard called “ask us anything”.
Click on ask us anything and type in the question you are looking for.
They not only have a blog with a lot of great info but also a team you can message whenever you need further help with at tailwind.
SCHEDULING WITH TAILWIND
Once you’ve installed the extension you can start scheduling your pins with tailwind.
To do so go to your website pick a post you want to schedule and click on the blue tailwind icon called schedule. (see in the left corner of the picture below)
After clicking the schedule icon a window will pop up where you can assign the pin to the board you want to pin it to.
You then either set a specific time you want the pin to be pinned on your board or add it to your queue.
The queue is the smart scheduler from tailwind.
So let’s say you add the pin to your queue as I did in this example.
You can go to your smart schedule and see the pin in your queue.
In your smart scheduler tailwind suggests you the best times to pin this pin onto your Pinterest account in order to reach your ideal audience.
Besides pinning from your website you can also pin directly from Pinterest other people’s pins with the same procedure.
Once you’ve filled up your queue with the pins you want to add to your Pinterest account you’re done.
Tailwind will pin those pins to your account for you.
The smart loop feature I personally tried out once but don’t use it anymore.
However, I know many bloggers and online business owners who do.
You can try it out and see if it’s a good fit for you or not.
With the smart loop, you can basically tell tailwind which pins you like to have on what boards, and tailwind select the pins, sets the schedule, and pins them for you over and over again.
Tailwind will let these pins circulate for you for as long as you want to.
All you have to do here is to tell tailwind which boards and which pins you want to have in the loop.
With the basic plus plan you can have up to 250 pins in the loop after that you need to upgrade.
For your board performance, you go to insights and click on board performance.
Here you see all your boards (personal and group boards)
You can sort them by virality score repins/pin to see your best performing boards at the top.
Tailwind analytics will help you identify which boards you should pin to more often and which boards especially group boards are worth leaving.
The performance of a group board has a huge effect on your pins.
Let’s say you have an awesome pin and pin it to a crappy group board (with 0.01 engagement rate) and no one repins it because the board is basically a dump for spammy pins guess who’s pin is going to suffer?
Pinterest will associate your pin with the low-quality group board and no repins and will show your pin to fewer people.
In my opinion, tailwind analytics has a crucial effect on one’s success on Pinterest.
Besides low performing boards, you can also detect low performing pins.
To check the performance of your pins you go to insights and click on pin inspector.
Here as well you can sort your pins according to different terms.
I like to sort them per repins. To see which ones are doing best.
The first is doing really well with over 5k repins on Pinterest.
Here you can directly reschedule this pin and add it to your queue, smart loop, or to your tailwind tribes.
Tailwind tribes are one of my favorite features of tailwind.
As touched on it earlier tailwind tribes are similar to Pinterest group boards.
You can join a tribe of your choice by going to tribes, find a tribe, and then enter your keyword into the search bar.
Once you’ve entered your keyword you’ll see a bunch of tribes with your keyword on your screen.
You can preview the tribes and join the ones you like.
With the free and the pro membership, you can join up to 5 tribes and submit 30 pins per month in total to those tribes.
Before you click to join you can also see how many members each tribe has and how active the tribe is.
I personally prefer active tribes with a lot of fresh content.
In this example, it says now “add power up to join” because I’m already in 5 other tribes but otherwise it would say “ask to join”.
Once you are in a tribe you’ll see the tribe rules.
Make sure you follow those rules otherwise you will be removed by the tribe owner.
Now you can start to upload your pins from your website to the tribe.
Instead of a group board, this time you’d select “add to the tribe” and the tribe you want your pin to go to.
Pinning from tribes works the same way with tailwind as pinning from your website or from Pinterest.
You click on the tailwind schedule button, tell tailwind to which of your Pinterest boards the pin should go, and either set manually a time or add it to your queue.
Pro tip: Make sure to check out where the pin is leading to and if the website/blog is good.
Sometimes the sites don’t exist anymore and you land on a spammy or on a 404 site.
This gives a bad user experience and is therefore punished by Pinterest.
Pinterest will show your pins to fewer people if you have a lot of pins leading to a spammy or to a 404 site.
Tailwind tribes have been a real gamechanger for my Pinterest account and helped me to spread 3 viral pins just after 3 months of launching this blog back in 2018.
As you can see in the picture below I uploaded 103 of my pins and shared 105 pins from others from this tribe so far and received from this 1 tribe only already 614 re-shares and 305 repins!
This tribe helped me to expand my reach to 1,6million views.
And this is only 1 tribe out of 5.
If this isn’t awesome I truly don’t know what is.
But try it out yourself! Sign up for your 14 days free tailwind trial here!
Join my free Pinterest Training and learn how to grow your online business with Pinterest.