Compared to branding that is present for centuries, personal branding is a fairly new term.
It was first mentioned by author Tom Peters in a business article in 1997.
As the term is only about 3 decades old it hasn’t even made it into the dictionaries yet.
However, it’s a concept that is more present than ever before and will be even more important in the future.
Especially with the rise of the internet and with the rise of influencer marketing personal branding gains more and more significance in the online and offline world.
Think of Elon Musk or Kim Kardashian.
You probably heard about both of them and have a certain image in your mind when you are thinking about them.
You might know who they are, what they stand for or what they are known for, what makes them unique and you either feel attracted or repelled by them.
That’s the power of personal branding.
TABLE OF CONTENT
- What personal branding is
- What personal branding is not
WHAT PERSONAL BRANDING IS
Personal branding is how other people perceive yourself to be.
It’s their impression of yourself.
Whether you are aware of it or not you are already a personal brand.
People have an opinion about you whether you have created your personal brand consciously with a strategy and a plan or subconsciously by unconscious actions.
Depending on your goal personal branding can elevate your success for what you want to be known for.
Personal branding is therefore not only something for celebrities and Instagram influencers.
It’s a tool that can help anyone gain more success in their lives.
It can help an employee to get promoted by their boss so they can climb the ladder of success faster and at the same time, personal branding can also help creative small business owners market their business in a unique way so that they can stand out from their competition.
While branding refers to a company, products, and services personal branding refers to the person itself.
Who you are, what you do, why you are doing it and who you are doing it for.
And most importantly what makes you unique and special and what sets you apart from your competition.
WHAT PERSONAL BRANDING IS NOT
Personal branding is not a mask that you put on yourself to present something that you aren’t.
It ‘s rather a concept that shows what makes you special and unique and highlights your strengths.
Copying someone else is the worst thing that you can do in your business if you want to gain significance with your personal brand.
Knowing your secret sauce, highlighting and communicating your strength and uniqueness in an authentic way to your audience is what makes personal brands successful on and offline.
It is also not self-promotion but an asset that needs to be managed.
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What are your thoughts and questions about personal branding? Let me know in the comments below!